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New Wave Group AB is a Swedish company operating in the consumer goods industry with a focus on the design, acquisition, and development of products in both the profile and retail sectors. The company's core business is the production and distribution of branded clothing, accessories, and household items. Notable segments include its promotional clothing and gifts, sports and leisure apparel, as well as corporate catalogs and workwear. Founded in 1990, it is headquartered in Gothenburg, Sweden. New Wave Group's strategic positioning is strengthened by a diverse portfolio of well-known brands that cater to multiple market niches, including corporate, sports, and home furnishings, enhancing its competitive flexibility globally.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.