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Next PLC is a British multinational retailer specializing in clothing, footwear, and home products. The company operates through a network of retail stores, online platforms, and catalogues, catering primarily to UK and Irish markets, but with a presence in over 70 countries globally. Founded in 1982, Next has established itself in the retail sector with a strong emphasis on high-quality and on-trend merchandise. Its headquarters are located in Enderby, Leicestershire, UK. A key competitive strength for Next is its integrated approach, combining physical stores with a robust online shopping experience, which enhances accessibility and customer engagement.

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.