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ProSiebenSat.1 Media SE is a German media company operating primarily in the television broadcasting and digital industries. Its core business includes free-to-air commercial television, where it owns and operates several TV channels in Germany, such as ProSieben, SAT.1, and Kabel Eins, offering a range of entertainment, news, and lifestyle programming. The company's digital and adjacent segments involve content production, advertising platforms, and ventures spanning e-commerce and digital consumer services. Headquartered in Unterföhring, near Munich, Germany, ProSiebenSat.1 was originally formed in 2000 following the merger of two television broadcasters. The company leverages its television reach to support digital growth, combining its broadcast media operations with strategic investments in digital business models.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.