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SkiStar AB operates in the tourism and leisure industry, focusing on alpine skiing and related services. The company manages well-known ski resorts in Sweden and Norway, offering skiing experiences, accommodation, and travel services. Founded in 1975 and headquartered in Sälen, Sweden, SkiStar has developed a strong presence in Northern Europe, capitalizing on popular resort destinations such as Åre, Sälen, and Vemdalen. Its operations are characterized by integrated resort services, catering to both winter and summer tourism, thus enhancing its appeal across different seasons. SkiStar's strategic position is reinforced by its diverse offering of rental equipment, ski schools, and property development and management, allowing it to capture various segments of the market.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.