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Trustpilot Group PLC, publicly traded under the ticker symbol TRST, is a holding company operating a digital platform for consumer reviews and insights. Founded in 2007 and headquartered in Copenhagen, Trustpilot specializes in online reputation management and customer feedback. The platform allows businesses to connect with their customers and receive authentic reviews, thus improving transparency and trust online.

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.