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Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in Welwyn Garden City, England. It operates as one of the largest retailers in the world, offering food, clothing, and household products across various store formats, including hypermarkets, supermarkets, and convenience stores. Founded in 1919 by Jack Cohen, Tesco has expanded its operations to multiple countries, primarily in Europe and Asia, with a significant presence in the UK and Ireland. The company is known for its Clubcard loyalty program, online shopping services, and private-label brands. Tesco's strategic positioning is bolstered by its extensive supply chain network, robust data analytics capabilities, and a broad product assortment tailored to diverse consumer needs.

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.