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TAKKT AG is a business-to-business (B2B) direct marketing company specializing in business equipment, operating primarily in Europe and North America. The company offers a diverse range of products through its three divisions: Industrial & Packaging, Office Furniture & Displays, and FoodService. These divisions provide items such as pallet lifting trucks, office furniture, display articles, and equipment for the food service industry. Founded in 1945 as Kaiser+Kraft GmbH in Stuttgart, Germany, TAKKT has expanded its presence to over 25 countries. The company's strategic focus includes omnichannel distribution, utilizing e-commerce, print marketing, and key account managers to reach a broad customer base.

Shopify offers an e-commerce platform primarily to small and medium-size businesses. The firm has two segments. The subscription solutions segment allows Shopify merchants to conduct e-commerce on a variety of platforms, including the company's website, physical stores, pop-up stores, kiosks, social networks (Facebook), and Amazon. The merchant solutions segment offers add-on products for the platform that facilitate e-commerce and include Shopify Payments, Shopify Shipping, and Shopify Capital.