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Vivendi is a French media conglomerate headquartered in Paris, France. The company operates in various segments, including music, television, film, publishing, and telecommunications. Its core business revolves around Universal Music Group, one of the largest music companies globally, and Canal+ Group, which focuses on the production and distribution of television content and films. Vivendi also holds interests in publishing through Editis and ventures in video games and advertising via Gameloft and Havas, respectively. The company's geographic footprint is extensive, with operations across Europe, the Americas, Asia, and Africa, capitalizing on its diverse portfolio to maintain a strategic position in the entertainment and media industry.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.