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Axfood AB operates in the retail and wholesale food sector with a primary focus on the supermarket and grocery store industry. The company manages well-known store brands including Willys, Hemköp, and Eurocash, offering a wide range of food products and consumer goods. Founded in 2000, Axfood is headquartered in Stockholm, Sweden, and serves the Swedish market extensively. Its strategic positioning within the industry is strengthened by a combination of both premium and discount retail formats, catering to diverse consumer needs. The company also engages in e-commerce operations, enhancing its sales channels and customer reach.

Founded in 1983, Costco Wholesale now operates a global chain of membership-based warehouse clubs, delivering high-quality goods and services at consistently low prices. As of its most recent fiscal year, Costco operated approximately 940 warehouses, serving more than 84 million members across its three geographic segments: Costco US (approximately 73% of total revenue), Costco Canada (13%), and Costco International (14%).Costco's core value proposition—quality products at unbeatable prices—has yielded consistently strong member renewal rates (92% in the US and Canada and nearly 90% internationally). About 55% of Costco's fiscal 2025 revenue came from its grocery offerings, and another 25% from general merchandise.