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CD Projekt S.A. is a video game developer and publisher headquartered in Warsaw, Poland. The company is best known for its role in developing the highly acclaimed "The Witcher" series, based on the novels by Andrzej Sapkowski, as well as the open-world RPG "Cyberpunk 2077". Established in 1994, CD Projekt expanded its reach through platforms like GOG.com, which offers DRM-free video games. The firm maintains a strong presence in Europe and North America while focusing on creating immersive, narrative-driven video games. CD Projekt’s strategic emphasis on high-quality production and storytelling sets it apart within the gaming industry.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.