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CTS Eventim AG & Co. KGaA is a German company specializing in the ticketing and live entertainment industry. The company's core business involves the sale of tickets for concerts, sports events, theater performances, and other live shows, utilizing both online platforms and traditional box office channels. Headquartered in Bremen, Germany, CTS Eventim operates across various countries, providing a broad geographic footprint in the European market. The company is known for its integrated platform that combines ticket distribution with event promotion services. CTS Eventim's competitive advantage lies in its technological infrastructure and extensive network, which facilitate efficient ticket sales and event management.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.