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HORNBACH Holding AG & Co. KGaA is a German company operating primarily in the home improvement retail sector. It manages a chain of DIY megastores, offering a wide range of products including building and renovation materials, garden supplies, and various home improvement goods. The company was founded in 1877 and has its headquarters in Bornheim, Germany. HORNBACH has a strong presence across Europe, with numerous stores in Germany, Austria, and additional locations across several European countries. Its strategic positioning emphasizes large-scale store formats offering extensive product assortments and competitive pricing, which serve to cater effectively to both private consumers and professional builders.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.