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InterContinental Hotels Group (IHG) is a multinational hospitality company headquartered in Denham, United Kingdom. The company operates a diverse portfolio of hotel brands ranging from luxury to mainstream, including InterContinental, Crowne Plaza, Holiday Inn, and Holiday Inn Express. IHG's core business focuses on hotel management and franchise services, offering accommodation across various market segments globally. With thousands of hotels in countries around the world, IHG has a significant geographic footprint and leverages a strong loyalty program, IHG Rewards Club, to enhance its competitive positioning. The company’s history dates back to 2003 when it was established as a distinct entity following the demerger from Six Continents PLC.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.