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Imperial Brands PLC is a multinational tobacco company based in Bristol, United Kingdom. It operates in the tobacco industry, manufacturing and distributing a wide range of tobacco and nicotine products. Its core segments include cigarettes, fine-cut tobacco, cigars, and the growing next-generation products category, which encompasses e-cigarettes and heated tobacco products. Founded in 1901 as the Imperial Tobacco Company, it has evolved through various mergers and acquisitions to become a prominent global player. The company operates in several regions worldwide, with a significant presence in Europe, the Americas, and Asia. Imperial Brands focuses on leveraging its portfolio of well-known brands, operational efficiencies, and strategic investments in reduced-risk products to maintain its market position.

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.