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Jenoptik AG is a global technology group specializing in photonics, with core operations in the Advanced Photonic Solutions and Smart Mobility Solutions divisions. The company offers products and services in areas such as semiconductor and electronics, life science and medical technology, and smart mobility. Founded in 1991, Jenoptik traces its origins to the Carl Zeiss AG company established in Jena, Germany, in 1846. Headquartered in Jena, the company employs approximately 4,600 people worldwide. Jenoptik's strategic focus includes photonic growth markets, aiming to develop into a globally positioned photonics company. (,)

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.