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Nelly Group AB operates in the e-commerce industry, focusing on fashion retail. The company primarily offers clothing, footwear, and accessories through its digital platform, catering especially to a younger demographic. Established in 2004, it has built a strong presence in the Nordic region, with headquarters located in Borås, Sweden. Nelly Group AB differentiates itself through its focus on trendy, affordable fashion and a user-friendly online shopping experience. The company leverages its regional expertise and customer insights to maintain a competitive edge in the market.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.