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Norbit ASA is a technology company based in Trondheim, Norway, operating principally in the industrial, maritime, and intelligent traffic systems sectors. It specializes in designing, developing, and delivering customized technology solutions and products across its three core business segments: Oceans, which focuses on maritime and subsea technology; Connectivity, which provides wireless communication technology; and Products, which offers electronic manufacturing services. Norbit's maritime solutions include sonar systems and subsea sensors, while its connectivity solutions are applied in fields such as tolling and traffic management. With a strong emphasis on research and development, Norbit has strategically positioned itself to serve various niche markets globally, leveraging its technological expertise and flexible production capabilities.

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.