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SalMar ASA is a prominent company in the aquaculture industry, with its core business focused on the farming and sale of Atlantic salmon. Established in 1991, SalMar has been involved in the entire value chain from broodstock and smolt production to processing and sales. The company is known for its innovative approach to sustainable salmon farming, investing in technology and methods that enhance production efficiency while reducing environmental impact. SalMar operates primarily in Norway, with its headquarters located in Kverva. Its strategic strengths include a vertically integrated business model and a commitment to sustainable practices, which position it well within the competitive landscape of salmon producers.

Founded in 1983, Costco Wholesale now operates a global chain of membership-based warehouse clubs, delivering high-quality goods and services at consistently low prices. As of its most recent fiscal year, Costco operated approximately 940 warehouses, serving more than 84 million members across its three geographic segments: Costco US (approximately 73% of total revenue), Costco Canada (13%), and Costco International (14%).Costco's core value proposition—quality products at unbeatable prices—has yielded consistently strong member renewal rates (92% in the US and Canada and nearly 90% internationally). About 55% of Costco's fiscal 2025 revenue came from its grocery offerings, and another 25% from general merchandise.