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Whitbread PLC is a British multinational hospitality company with a strong presence in the hotel and restaurant sectors. It is best known for its Premier Inn brand, which is the largest hotel chain in the UK, providing affordable accommodations across numerous locations. Additionally, Whitbread operates several branded restaurants such as Beefeater and Brewers Fayre, catering to a diverse customer base. Founded in 1742 as a brewer, the company refocused on hospitality in recent decades. Whitbread's headquarters are located in Houghton Regis, Bedfordshire. The company emphasizes a strategy of expanding its hotel footprint both domestically and internationally, alongside enhancing customer experience through service and value offerings.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.