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Birkenstock is a German footwear brand known for comfort-focused, timeless designs, with 76% of 2022 sales coming from its top five iconic models. Products are made in Europe using sustainable, mostly locally sourced materials. The brand combines orthopedic function with everyday style, appealing to a broad audience. The Americas account for 52% of sales, EMEA 37%, with the remainder coming from Asia-Pacific, which has also the higher future growth expectations.

LVMH Moet Hennessy Louis Vuitton is a global conglomerate based in Paris, France, operating in the luxury goods industry. The company is known for its extensive portfolio of high-end brands across various sectors, including fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Key brands under its umbrella include Louis Vuitton, Moet & Chandon, and Hennessy. Founded in 1987 through the merger of Louis Vuitton with Moet Hennessy, LVMH has established a strong international presence, leveraging its brand heritage and exclusivity as strategic advantages. The group's diverse product offerings and widespread geographic reach underscore its significant influence in the luxury sector.