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McDonald's is the world's largest restaurant brand, with nearly $139 billion in systemwide sales across more than 45,000 restaurants and over 100 markets. The quick-service chain built its early reputation on speed, consistency, and affordable hamburgers, and today its global menu spans burgers, chicken, breakfast, and beverages that have helped popularize American fast-food cuisine globally. The firm derives the bulk of its revenue from franchise royalties and rent (about 62%), with the remainder stemming from company-operated restaurants across three segments: the United States (39% of systemwide sales), internationally operated markets (35%), and internationally developmental/licensed segments (26%).
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VS
LVMH Moet Hennessy Louis Vuitton is a global conglomerate based in Paris, France, operating in the luxury goods industry. The company is known for its extensive portfolio of high-end brands across various sectors, including fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Key brands under its umbrella include Louis Vuitton, Moet & Chandon, and Hennessy. Founded in 1987 through the merger of Louis Vuitton with Moet Hennessy, LVMH has established a strong international presence, leveraging its brand heritage and exclusivity as strategic advantages. The group's diverse product offerings and widespread geographic reach underscore its significant influence in the luxury sector.
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Stock highlights

Stock comparison highlights
Stock name
McDonald'sLVMH Moet Hennessy Louis Vuitton
Last price
$236.77€382.95
Currency
USD
EUR
$164B€192B
18.8817.78
$12.31€21.94
0.420.84
$7.44€13.00
3.20%3.33%
Sector
Consumer DiscretionaryConsumer Discretionary
Employees
150,000196,647
Ticker
$MCD€MC
Primary listing
NYSEPAR

Performance

CumulativeRolling yearsLump sum investment

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