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Norwegian Air Shuttle ASA is a Norwegian low-cost airline headquartered in Fornebu, Norway. It operates a short-haul network across Europe, with a focus on the Nordic region, offering affordable flights primarily through its brand Norwegian. The company also runs long-haul operations under the Norwegian Long Haul brand. Established in 1993, Norwegian Air Shuttle has expanded its services over the years to include a modern fleet of Boeing 737 aircraft. Its competitive strengths include an extensive route network within Europe and a focus on operational efficiency that supports its low-cost strategy. The airline has faced various challenges and restructuring over time, adapting its business model in response to market conditions and competitive pressures.

Founded in 1937, Toyota is one of the world's largest automakers, with 11.3 million units sold at retail in fiscal 2026, including 10.5 million across the Toyota and Lexus brands. Brands include Toyota, Lexus, Daihatsu, and truck maker Hino; market share in Japan is about 50% excluding mini-vehicles, while US share is around 14%. The firm also owns stakes in Denso, a parts supplier, about 20% of Subaru, and holds investments in many other firms, including shares of Uber Technologies, Joby Aviation, Aurora Innovation, Isuzu Motors, and about 5% in each of Mazda and Suzuki. Fiscal 2026 sales excluding financial services were JPY 46.1 trillion. Toyota also has a financing arm and manufactures homes and boats.