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Exasol AG specializes in data analytics solutions, operating within the software industry. The company develops and markets a high-performance in-memory database, which is engineered to support analytics and data-driven decision-making processes. Founded in 2000, Exasol is headquartered in Nuremberg, Germany. Its software is designed for robust data analysis, enabling enterprises to access, analyze, and act on data in real-time. Exasol's competitive strength lies in its technology's capability to deliver rapid query processing speeds, which can enhance efficiency and performance for organizations with large data sets.

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.