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ITV plc is a British media company primarily engaged in the broadcasting, production, and distribution of television content. It operates one of the major commercial television networks in the United Kingdom and offers a range of channels, including ITV, ITV2, ITV3, and ITV4, alongside digital streaming services such as the ITV Hub. Founded in 1955, ITV is headquartered in London and has a significant geographic presence in the UK media landscape. The company is known for producing and airing a variety of content, including drama series, entertainment programs, and news broadcasts. ITV also owns ITV Studios, which produces content for both domestic and international markets, enhancing its competitive position in the global media industry.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.