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SMCP S.A. is a French company specializing in the design and retail of ready-to-wear clothing and accessories for both women and men. Operating under the brands Sandro, Maje, Claudie Pierlot, and Fursac, the company offers a range of products including apparel, footwear, and various accessories. Founded in 2010 through the merger of these brands, SMCP is headquartered in Paris, France. As of 2024, the company operates 1,662 points of sale across 49 countries, with 65% of its sales generated internationally. SMCP's strategic positioning focuses on providing accessible luxury fashion, combining contemporary designs with a broad geographic presence. (,)

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.