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WH Smith PLC, known by its ticker SMWH, is a prominent UK-based retailer specializing in books, stationery, newspapers, and magazines. Founded in 1792, the company operates in two primary business segments, Travel and High Street, providing products and services across a range of retail locations globally, including airports, train stations, hospitals, and high streets. WH Smith is recognized for its extensive network of stores, making it a staple in the UK's retail landscape and expanding its presence internationally to cater to travelers and locals alike.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.