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SYZYGY AG is a German-based company specializing in digital marketing services, including strategic consulting, project planning, design, and technical implementation of brand platforms, business applications, websites, online campaigns, and mobile apps. Founded in 1995, the company operates through subsidiaries in Germany, the United Kingdom, the United States, and Poland, with offices in Bad Homburg, Berlin, Frankfurt, Hamburg, Munich, London, New York, and Warsaw. SYZYGY's client portfolio spans various industries, including automotive, telecommunications, consumer goods, and financial services, serving brands such as Lufthansa, BMW, and Deutsche Bank. The company is a subsidiary of WPP plc, which holds over 50% of its shares.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.