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Universal Music Group is a prominent player in the music entertainment industry, specializing in music production, publishing, and licensing. The company manages an extensive catalog of recordings and songs across various genres, working with a wide array of artists globally. Originating from the merger of several historic music companies, it holds a rich legacy in the industry. Headquartered in Hilversum, Netherlands, Universal Music Group operates internationally, leveraging its extensive reach to sustain its global presence. Its unique strategic advantage lies in its comprehensive portfolio of artists and its ability to adapt to digital advancements in music consumption.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.