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Hemnet Group AB operates as a real estate portal company based in Sweden. The company provides an online platform for property listings, offering services primarily to property sellers, buyers, and real estate agents. Hemnet's platform facilitates the buying and selling process by providing users with access to a wide range of residential real estate listings, integrated search functionalities, and market insights. The company was founded in 1998, launching as a digital hub for real estate information. Headquartered in Stockholm, Hemnet's strategic positioning is strengthened by its extensive database and user-friendly interface, making it a central player in Sweden's digital real estate market.

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly more than three-fourths of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for more than 20% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo) and health (Isomorphic) make up the rest.