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Pandora A/S is a Danish company headquartered in Copenhagen, known for designing, manufacturing, and marketing jewelry. Its core products include charms, bracelets, rings, necklaces, and earrings, with a significant focus on customizable charm bracelets. Founded in 1982, Pandora has expanded its geographic footprint with a presence in over 100 countries through numerous points of sale, including owned concept stores and franchise stores. The company operates a vertically integrated business model, allowing control over the entire value chain from design and manufacturing to direct retail. This structure contributes to its ability to offer high-quality, affordable jewelry, maintaining a strong brand identity and customer base.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.