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Ströer SE & Co. KGaA is a German media company specializing in out-of-home (OOH) and online advertising services. Its core business segments include Out-of-Home Media, Digital & Dialog Media, and Data as a Service (DaaS) & E-Commerce. The company offers traditional and digital OOH advertising solutions, operates news portals like t-online.de, and provides market and consumer data through its Statista platform. Founded in 1990 and headquartered in Cologne, Germany, Ströer has expanded its operations to several European countries, including Poland, Spain, the Netherlands, Belgium, and the United Kingdom. The company's strategic positioning is bolstered by its extensive portfolio of approximately 300,000 outdoor advertising spaces and a strong presence in digital media channels.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.