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AO World plc is a British online retailer specializing in electrical goods, focusing mainly on the sale of household appliances and consumer electronics. The company operates primarily through its e-commerce platform, offering products such as refrigerators, washing machines, and televisions. Founded in 2000, AO World is headquartered in Bolton, England, and has expanded its operations to include the UK and Germany. AO World leverages a direct-to-consumer model facilitated by its in-house logistics service, which provides a strategic advantage in distribution efficiency and customer service. The company's ability to provide a wide range of products through a streamlined online platform sets it apart in its market segment.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.