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LINK Mobility Group Holding ASA operates in the telecommunications industry, providing mobile messaging and communications services. The company's core offerings include mobile messaging, mobile payments, and digital solutions that facilitate interactions between businesses and consumers. Founded in 2001, LINK Mobility has expanded its services across Europe and is headquartered in Oslo, Norway. The company's strategic positioning lies in its ability to offer scalable, reliable, and secure communication solutions, leveraging a broad network and technological expertise to cater to businesses of various sizes and sectors.

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.