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Smartbroker Holding AG, headquartered in Berlin, Germany, operates as an online broker and financial media company. Its core business includes providing brokerage services through its platform, SMARTBROKER+, which offers commission-free trading across various financial instruments such as stocks, bonds, ETFs, funds, derivatives, and crypto-ETPs. Additionally, the company manages several financial news and community portals, including wallstreet-online.de, boersenNews.de, FinanzNachrichten.de, and ARIVA.de, collectively attracting over 2.6 million users per month. Founded in 1998 as GIS Wirtschaftsdaten GmbH and later rebranded, the company has evolved to integrate financial information dissemination with trading services. Its strategic positioning leverages a strong financial community base to continuously develop products tailored to user needs, aiming to provide comprehensive services at low costs.

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly more than three-fourths of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for more than 20% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo) and health (Isomorphic) make up the rest.