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YOC AG is a European firm specializing in digital advertising technology and services. The company focuses on enhancing the effectiveness of mobile advertising by providing programmatic advertising solutions, which optimize ad placements and engagement for publishers and advertisers. Founded in 2001 and headquartered in Berlin, Germany, YOC AG operates primarily within the European market, with additional presence through subsidiaries. The company's strategic technology includes its YOC Hub and VIS.X platforms, designed to streamline ad delivery and improve user experience across mobile devices. This focus on innovative tech solutions serves as a competitive advantage in the ad-tech industry.

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly more than three-fourths of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for more than 20% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo) and health (Isomorphic) make up the rest.