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InterContinental Hotels Group (IHG) is a multinational hospitality company headquartered in Denham, United Kingdom. The company operates a diverse portfolio of hotel brands ranging from luxury to mainstream, including InterContinental, Crowne Plaza, Holiday Inn, and Holiday Inn Express. IHG's core business focuses on hotel management and franchise services, offering accommodation across various market segments globally. With thousands of hotels in countries around the world, IHG has a significant geographic footprint and leverages a strong loyalty program, IHG Rewards Club, to enhance its competitive positioning. The company’s history dates back to 2003 when it was established as a distinct entity following the demerger from Six Continents PLC.

LVMH Moet Hennessy Louis Vuitton is a global conglomerate based in Paris, France, operating in the luxury goods industry. The company is known for its extensive portfolio of high-end brands across various sectors, including fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Key brands under its umbrella include Louis Vuitton, Moet & Chandon, and Hennessy. Founded in 1987 through the merger of Louis Vuitton with Moet Hennessy, LVMH has established a strong international presence, leveraging its brand heritage and exclusivity as strategic advantages. The group's diverse product offerings and widespread geographic reach underscore its significant influence in the luxury sector.