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Michelin is a French multinational company primarily operating in the tire manufacturing industry. It offers a wide range of products, including tires for cars, trucks, motorcycles, bicycles, and aircraft, as well as specialty tires for various industrial vehicles. Founded in 1889 by brothers Édouard and André Michelin, the company is headquartered in Clermont-Ferrand, France. Michelin is known for innovations like the radial tire and has a significant presence in Europe, North America, and Asia. Its strategic positioning involves a strong focus on research and development, enabling it to produce high-quality, durable tires that appeal to both consumer and industrial markets.

Founded in 1937, Toyota is one of the world's largest automakers, with 11.3 million units sold at retail in fiscal 2026, including 10.5 million across the Toyota and Lexus brands. Brands include Toyota, Lexus, Daihatsu, and truck maker Hino; market share in Japan is about 50% excluding mini-vehicles, while US share is around 14%. The firm also owns stakes in Denso, a parts supplier, about 20% of Subaru, and holds investments in many other firms, including shares of Uber Technologies, Joby Aviation, Aurora Innovation, Isuzu Motors, and about 5% in each of Mazda and Suzuki. Fiscal 2026 sales excluding financial services were JPY 46.1 trillion. Toyota also has a financing arm and manufactures homes and boats.