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Nokian Renkaat Oyj is a Finnish company specializing in the design, development, and production of tires. Operating within the automotive industry, the company focuses on passenger car tires, heavy-duty truck tires, and machinery tires. Established in 1898, Nokian has a historical significance as one of the oldest tire manufacturers. The company is headquartered in Nokia, Finland, and has production facilities in Finland, the United States, and Russia, serving markets internationally. Its unique strategic positioning includes a strong emphasis on winter tire technology, which is a competitive strength given the challenging conditions in its primary markets.

Founded in 1937, Toyota is one of the world's largest automakers, with 11.3 million units sold at retail in fiscal 2026, including 10.5 million across the Toyota and Lexus brands. Brands include Toyota, Lexus, Daihatsu, and truck maker Hino; market share in Japan is about 50% excluding mini-vehicles, while US share is around 14%. The firm also owns stakes in Denso, a parts supplier, about 20% of Subaru, and holds investments in many other firms, including shares of Uber Technologies, Joby Aviation, Aurora Innovation, Isuzu Motors, and about 5% in each of Mazda and Suzuki. Fiscal 2026 sales excluding financial services were JPY 46.1 trillion. Toyota also has a financing arm and manufactures homes and boats.