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Byggmax Group AB is a Swedish company operating in the retail industry, primarily focusing on the sale of building materials and home improvement products. The company offers a wide range of products, including tools, construction materials, and garden supplies, catering to both DIY enthusiasts and professional contractors. Founded in 1993, Byggmax has grown to establish a significant presence in the Nordic region, with numerous stores across Sweden, Norway, and Finland. Headquartered in Solna, Sweden, the company emphasizes a cost-effective business model by maintaining a streamlined supply chain and minimalistic store layouts, which allows it to offer competitive pricing. Byggmax's strategic positioning includes a focus on digital sales channels alongside its physical store locations to enhance customer accessibility and service.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.