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Bastei Lübbe AG, headquartered in Cologne, Germany, is a prominent publishing house primarily engaged in the creation and distribution of books, audio products, and writing content across various media channels. The company operates through several segments, with a focus on novels, non-fiction, and children’s books, alongside digital products. Founded in 1953, it has established a significant presence in both domestic and international markets, with a strong foothold in the German-speaking regions. Bastei Lübbe emphasizes digital innovation as part of its strategic approach, adapting its offerings to evolving consumer preferences. The company’s extensive portfolio includes popular titles and multimedia projects that cater to diverse audience segments.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.