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The Gym Group is a UK-based company operating in the fitness industry. It provides affordable and flexible gym membership options without lengthy contracts. The company's facilities are typically open 24/7 and offer a range of fitness equipment and classes aimed at a broad audience. Founded in 2008, The Gym Group has grown to establish a strong presence across the United Kingdom. Its business model emphasizes accessibility and affordability, targeting customers who prefer low-cost fitness solutions compared to traditional gyms with higher fees and additional services. The firm is headquartered in Croydon, London.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.