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New Wave Group AB is a Swedish company operating in the consumer goods industry with a focus on the design, acquisition, and development of products in both the profile and retail sectors. The company's core business is the production and distribution of branded clothing, accessories, and household items. Notable segments include its promotional clothing and gifts, sports and leisure apparel, as well as corporate catalogs and workwear. Founded in 1990, it is headquartered in Gothenburg, Sweden. New Wave Group's strategic positioning is strengthened by a diverse portfolio of well-known brands that cater to multiple market niches, including corporate, sports, and home furnishings, enhancing its competitive flexibility globally.

Home Depot is the world's largest home improvement specialty retailer, operating 2,364 warehouse-format stores offering more than 30,000 products in store and 1 million products online in the US, Canada, and Mexico. Its stores offer building materials, home improvement products, lawn and garden products, and decor products and provide various services, including home improvement installation services and tool and equipment rentals. The acquisition of Interline Brands in 2015 allowed Home Depot to enter the MRO business, which has been expanded through the tie-up with HD Supply (2020). The 2024 tie-up with SRS will help grow professional demand in roofing, pool, and landscaping projects, while the 2025 purchase of GMS will lift building product sales through 1,340 distribution locations.