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Persimmon plc operates in the residential construction industry, primarily focusing on building and selling homes in the United Kingdom. The company offers a range of properties from studio apartments to large family homes under its brand names such as Persimmon Homes, Charles Church, and Westbury Partnerships. Founded in 1972, Persimmon has grown to become one of the largest homebuilders in the UK. Headquartered in York, the company operates through a network of regional offices, enhancing its capability to manage local operations effectively. Persimmon's strategic positioning includes a strong land bank and an emphasis on cost control and supply chain efficiency, contributing to its stable market presence.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.