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Publicis Groupe is a global advertising and public relations company based in Paris, France. The company operates within the communications industry, offering a wide range of services including advertising, media planning and buying, public relations, and digital marketing. Publicis is structured around four solution hubs: Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health. Founded in 1926, it has grown through various acquisitions, enhancing its capabilities in digital transformation and customer relationship management. Publicis Groupe's global footprint extends across numerous countries, allowing it to serve clients worldwide. Its strategic focus on integrating data, creativity, and technology distinguishes it within the sector.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.