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Rightmove plc operates in the online real estate sector, primarily within the United Kingdom. The company provides a digital platform for property listings, offering services to real estate agents, landlords, and developers to advertise available properties for sale or rent. Founded in 2000, Rightmove has established itself as a significant player in the property portal landscape, facilitating connections between buyers and sellers. Headquartered in London, its platform features residential and commercial properties, providing tools and insights for both consumers and professionals in the real estate market. Rightmove's strategic strength lies in its extensive and widely accessible property database, which enhances its market presence and user engagement.

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.