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VusionGroup S.A., headquartered in Nanterre, France, specializes in digitalization solutions for the retail sector, focusing on Internet of Things (IoT) devices and data-driven services. Its product portfolio includes electronic shelf labels (ESLs), the VusionCloud IoT platform, Captana's computer vision and AI solutions, and Engage in-store retail media. Founded in 1992 as Store Electronic Systems, the company rebranded to VusionGroup in January 2024. As of 2024, VusionGroup serves over 350 large retailers across Europe, Asia, and North America, with its technologies deployed in approximately 50,000 stores. The company's strategic focus is on transforming physical retail spaces into connected, data-driven environments to enhance operational efficiency and customer experience.

Dell Technologies is a broad information technology vendor, primarily supplying hardware to enterprises. It focuses on premium and commercial personal computers, as well as enterprise on-premises data center hardware. It holds top-three shares in its core markets of personal computers, peripheral displays, mainstream servers, and external storage. Dell has a robust ecosystem of component and assembly partners and also relies heavily on channel partners to fulfill its sales.