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BHG Group AB operates in the e-commerce sector, focusing on home improvement and furnishings. The company provides a range of products through its online platforms, offering items such as furniture, décor, and building materials. Headquartered in Malmö, Sweden, BHG Group has built a strong presence in the Nordic region and extends its reach across Europe. The company's strategic positioning is enhanced by its comprehensive digital platforms and value-added services, catering to both consumers and professionals in the home improvement industry.

Home Depot is the world's largest home improvement specialty retailer, operating 2,364 warehouse-format stores offering more than 30,000 products in store and 1 million products online in the US, Canada, and Mexico. Its stores offer building materials, home improvement products, lawn and garden products, and decor products and provide various services, including home improvement installation services and tool and equipment rentals. The acquisition of Interline Brands in 2015 allowed Home Depot to enter the MRO business, which has been expanded through the tie-up with HD Supply (2020). The 2024 tie-up with SRS will help grow professional demand in roofing, pool, and landscaping projects, while the 2025 purchase of GMS will lift building product sales through 1,340 distribution locations.