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Trip.com is the largest online travel agent in China and is positioned to benefit from the country's rising demand for higher-margin outbound travel, as passport penetration is only 12% in China. The company generated about 79% of sales from accommodation reservations and transportation ticketing in 2024. The rest of the revenue comes from package tours and corporate travel. Before the pandemic in 2019, the firm generated 25% of revenue from international travel, which is important to its margin expansion.Most of its sales come from its domestic platform, but the company is expanding its overseas business. It competes in a crowded OTA industry in China, including Meituan, Alibaba-backed Fliggy, Tongcheng, and Qunar. The company was founded in 1999 and listed on the Nasdaq in December 2003.

LVMH Moet Hennessy Louis Vuitton is a global conglomerate based in Paris, France, operating in the luxury goods industry. The company is known for its extensive portfolio of high-end brands across various sectors, including fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Key brands under its umbrella include Louis Vuitton, Moet & Chandon, and Hennessy. Founded in 1987 through the merger of Louis Vuitton with Moet Hennessy, LVMH has established a strong international presence, leveraging its brand heritage and exclusivity as strategic advantages. The group's diverse product offerings and widespread geographic reach underscore its significant influence in the luxury sector.