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Ströer SE & Co. KGaA is a German media company specializing in out-of-home (OOH) and online advertising services. Its core business segments include Out-of-Home Media, Digital & Dialog Media, and Data as a Service (DaaS) & E-Commerce. The company offers traditional and digital OOH advertising solutions, operates news portals like t-online.de, and provides market and consumer data through its Statista platform. Founded in 1990 and headquartered in Cologne, Germany, Ströer has expanded its operations to several European countries, including Poland, Spain, the Netherlands, Belgium, and the United Kingdom. The company's strategic positioning is bolstered by its extensive portfolio of approximately 300,000 outdoor advertising spaces and a strong presence in digital media channels.

Arista Networks is a networking equipment provider that primarily sells Ethernet switches and software to data centers. Its marquee product is its extensible operating system that runs a single image across every single one of its devices. The firm operates as one reportable segment. It has steadily gained market share since its founding in 2004, with a focus on high-speed applications. Arista counts Microsoft and Meta Platforms as its largest customers and derives roughly three-fourths of its sales from North America.