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Volkswagen AG is a global automotive manufacturer headquartered in Wolfsburg, Germany. It operates in the automotive industry, focusing on the design, manufacturing, and distribution of passenger and commercial vehicles. Volkswagen's key segments include Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania, and MAN. The company was founded in 1937 and has a significant global footprint, with production facilities in multiple countries. Volkswagen's strategic positioning includes a focus on electric mobility and sustainable technologies, as part of their strategy to transition towards more environmentally friendly transportation solutions.

Founded in 1937, Toyota is one of the world's largest automakers, with 11.3 million units sold at retail in fiscal 2026, including 10.5 million across the Toyota and Lexus brands. Brands include Toyota, Lexus, Daihatsu, and truck maker Hino; market share in Japan is about 50% excluding mini-vehicles, while US share is around 14%. The firm also owns stakes in Denso, a parts supplier, about 20% of Subaru, and holds investments in many other firms, including shares of Uber Technologies, Joby Aviation, Aurora Innovation, Isuzu Motors, and about 5% in each of Mazda and Suzuki. Fiscal 2026 sales excluding financial services were JPY 46.1 trillion. Toyota also has a financing arm and manufactures homes and boats.